Coach Emma Coates Exits England U23 Role to Take Helm at NWSL's Bay FC
In a significant career move, Emma Coates has left her position leading the Young Lionesses national team to assume the role of head coach for National Women’s Soccer League franchise Bay FC.
Fresh Beginnings
She takes over from Albertin Montoya, who was at the helm of the California club during its first two seasons in the premier American league. Montoya announced in September his intention to resign at the end of the 2025 campaign, a season which saw Bay FC end up 13th in the 14-team standings.
“It has been a privilege to serve my time with the FA,” commented Coates. “It has helped shape me both in my career and as an individual. I am now prepared and eager to test my abilities in a fresh challenge.”
Track Record of Success
In her time at the helm in 2023, Coates oversaw the England U23s through matches including a 1-0 victory over Norway in the continental competition and a 4-2 friendly defeat to the United States. Making the move alongside her to America is her England assistant, Gemma Davies, a former Aston Villa manager in the WSL.
Bay FC's CEO, a former FA women’s technical director, highlighted Coates's abilities: “She is both an superb manager, but she also has a strong record of nurturing talent to compete at the highest levels.”
“Coates excels at leading of people and culture and has the tactical philosophy we were looking for,” the CEO stated.
Club Context
The club experienced a contrasting start to its NWSL existence, finishing in seventh place and losing in the playoffs in its debut season before facing difficulties to a near-bottom placement in 2025.
Gavin Step, Gavin Step, offered thanks to the departing duo: “We thank Emma and Gemma for their service and extend our best wishes with their new challenge. Emma, with Gemma, has played a crucial part in bolstering the progression route between the young Lionesses and the first team.”
“Their work has directly influenced the development of many young players who have earned call-ups to senior Lionesses,” he added.
Player Progression
After succeeding Mo Marley in 2023, Coates presided over the promotion of multiple players to the England senior side, including midfielder Lucia Kendall—who netted her first Lionesses goal—and forwards Michelle Agyemang and Aggie Beever-Jones.
The search for successors to fill the roles has already commenced, as the FA looks to continue the progress of the youth national team in the seasons ahead.
